The Directors' Brief

The Directors' Brief

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Innovation & Technology

Blockchain: A Business Leader’s Guide to Strategy, Trust, and Transformation
Executive Summary
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Richard Winfield
The 3 Hidden Bosses That Block Innovation
Most new ideas don’t fail because they’re bad.
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Richard Winfield
Jobs To Be Done (JTBD)
Why do customers really buy?
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Richard Winfield
Technology Readiness Levels (TRLs)
How ready is your technology… really?
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Richard Winfield
Renewable Power and the Corporate Advantage – No Miracles, Just Strategy
Executive Summary
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Richard Winfield
TRIZ – Solving Problems the Smart Way
TRIZ (pronounced "trees") is a system for solving tough problems in smart, structured ways.
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Richard Winfield
Lean Startup – The Build-Measure-Learn Loop
The Lean Startup method helps you build smarter by learning faster.
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Richard Winfield
Design Thinking – A Human-Centred Process
Design thinking is a simple, step-by-step way to solve problems by focusing on the people who are affected.
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Richard Winfield
Why Are Some Countries and Firms Consistently More Innovative Than Others?
Lessons from the World's Innovation Leaders
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Richard Winfield
The Musk Mafia: How Destruction Breeds Disruption
Opening Scene: The Furnace
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Richard Winfield
Top 10 Emerging Technologies of 2025
Remarkable innovations emerge from research labs every year, creating unprecedented opportunities to address humanity's greatest challenges.
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Richard Winfield
Navigating the Future: What Boards Must Prioritise in an Age of Accelerating Tech Change
The pace of technological advancement—particularly in AI and blockchain—is reshaping the business landscape faster than ever.
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Richard Winfield
© 2025 Richard Winfield
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