The Ansoff Matrix – A Simple Way to Plan Business Growth

The Ansoff Matrix is a helpful tool for thinking about how to grow your business. It gives you four clear choices for where and how to expand.

Think of it as a map to guide your growth strategy.

The 4 Growth Options in the Ansoff Matrix:

1. Market Penetration – Sell More to Existing Customers

• You stick with your current products and current market.

• The goal …