The Directors' Brief

The Directors' Brief

Business Concepts

Technology Accelerators

Using technology to drive, not define, progress

Richard Winfield's avatar
Richard Winfield
Nov 14, 2025
∙ Paid

In Good to Great, Jim Collins found that great companies don’t chase every new gadget or trend. They use technology as a tool, not a driver.

He called these tools Technology Accelerators — because when the right technology supports a clear, focused strategy, it helps the business move faster and more effectively.

The key idea: Technology is an accelerator…

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