Sunk Cost Fallacy – When You Keep Going Because You’ve Already Started
How to stop throwing good money, time, and effort after bad
Have you ever kept pushing a project because you’ve already invested so much in it — even when you know it’s not working?
That’s the sunk cost fallacy in action.
What Is the Sunk Cost Fallacy?
A sunk cost is something you’ve already spent — time, money, or energy — that you can’t get back.
The fallacy happens when those past investments affect your current …
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