The Directors' Brief

The Directors' Brief

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The Directors' Brief
The Directors' Brief
Lean Startup – The Build-Measure-Learn Loop
CPD Business Concepts

Lean Startup – The Build-Measure-Learn Loop

Richard Winfield's avatar
Richard Winfield
Jul 23, 2025
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The Directors' Brief
The Directors' Brief
Lean Startup – The Build-Measure-Learn Loop
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The Lean Startup method helps you build smarter by learning faster.

It’s designed to cut waste, reduce risk, and help you find product-market fit – that sweet spot where your product solves a real problem for real people.

At the heart of Lean Startup is a simple loop:

Build → Measure → Learn

1. Build

Start small. Create a simple version of your idea.

This is …

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