The Directors' Brief

The Directors' Brief

Frameworks

Groupthink

How conformity can derail decision-making in organisations

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Richard Winfield
Oct 03, 2025
∙ Paid

What It Is

Groupthink is a psychological phenomenon where a group prioritises harmony and consensus over critical evaluation of ideas. It was first defined by social psychologist Irving Janis in 1972.

The process unfolds in recognisable stages:

  1. Illusion of invulnerability – members believe the group cannot be wrong.

  2. Rationalisation – warnings or contrary ev…

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